Humanology on Air

Dig into our past sessions to get the Jan Kelley perspective on marketing. There’s something for everyone: digital, sales, media, creative.
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Most recent event

The Marketer’s Primer for Web3

For some, Web3 is real and it’s spectacular. For others, it’s a fuzzy idea we’ve heard about and should probably look into. In either case, Web3 is where the world is heading, so marketers must go there, too. So why not do that together? In this webinar, we’re going to cover some of the basics and then build on them a little.

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YouTube: Are we still doing it right?

YouTube turns 18 this year. And, like everyone else, it has grown a lot from birth to adulthood. The platform itself has evolved, but so have user expectations for YouTube creators and advertisers. With so much change, the question marketers have is: How do we know if we’re nailing our YouTube strategy?

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Assembling your A-Team - The best marketing skills for 2023

Labour shortages! Inflation! Penny pinching! Oh my!Now feels like an ideal time to talk about hiring intentionally.In this bonus episode of Humanology on Air, we’ll be talking about building the best marketing team possible, based on the most-needed skills for 2023.

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“TikTok is just dance videos.” And other myths that prevent us from accessing 1 billion active users

Here's something a lot of people don't know (including us, until recently): TikTok has overtaken Google as the most visited web domain. The last time Google wasn't in the lead was when Yahoo ruled the Internet, so… a while ago. Why should this matter to B2B marketers? Besides being a heavyweight for grabbing attention? Because TikTok isn't just an entertainment platform; it's also a search engine. More and more people are using it to find basic information.

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3 Things Marketers Need to Know About Web3

Curious about web3? Have 10 minutes? Josiah Shelley, our Chief Growth Officer, is here to fill us in on what we need to know about this space. And, more importantly, why we should care about it. Because it’s not just about the technology; it’s what web3 represents for marketing mindsets and missions.

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Lead Generation in B2B Marketing - Is this all there is?

For the last several years, marketers – especially in B2B – have used lead generation to sell our value internally. No longer a cost centre, we proved we can be revenue-generating assets to any business. Congratulations to us. But now, as we lie in the bed we made, some of us are having second thoughts.

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LinkedIn B2B Trends for the Contrarian Marketer

Instead of asking what b2b brands are doing on LinkedIn, let’s talk about what nobody’s doing. Because that’s where the opportunities are.

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Growing Pains: Digital Maturity in 2022

How much technology do we need in 2022 to say we’re a digitally mature organization? Join Travis MacDougall and Alirio Alvarez – Director Digital Performance and Director Media Solutions, respectively – as they talk about digital maturity.

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Web 3.0 is Here: Why Marketers Should Care

Bitcoin, NFTs, Meta, crypto. It’s a lot. But it’s here. And our VP Digital Josiah Shelley is going to make it all make sense. At the very least, he’s going to put us on the right track.

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Most recent event

Please Like Me: How to Resonate More with Your Audience

Grabbing attention is great, but how do we keep it? Jen Reeves, JK's content lead, will talk about how to better connect with audiences so they want to stick around.

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Most recent event

Supercharging Your B2B Sales Teams in a Virtual World

Kamila Karwowski and Shannon Ballard talk about how to optimize your B2B sales teams. They also give real-world examples of how clients are putting these tips into action to support their teams.

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