Are We Still Cool?

Summary

Uncertainty is the mother of chaos. Look no further than the Canadian media landscape over 2020. The pandemic drove up consumption of some media and slowed down others. Still riding the waves, marketers need to be mindful of changing consumer patterns and how they affect our ability to connect with audiences.

Join Jan Kelley’s Director of Media Strategy Terri Cameron as she makes sense of all that happened in the media last year, and forecasts what’s still to come. Terri will also cover trends we think will stick around and become the norm, as well as three considerations for developing your paid media tactics moving forward.