Lead Generation in B2B Marketing - Is this all there is?

Summary

For the last several years, marketers – especially in B2B – have used lead generation to sell our value internally. No longer a cost centre, we proved we can be revenue-generating assets to any business. Congratulations to us.

But now, as we lie in the bed we made, some of us are having second thoughts.

Join our panel discussion with Alicia Mesher, Kate Petrie and Terri Cameron – Demand Generation Strategist, Creative Director and Director of Media Strategy, respectively – as they talk about the best (and most strategic) marketing mix.

In this video they will expand on:

• Nailing the right strategy;
• Examples of where lead gen shines; and
• Examples of where other approaches will take you further.

No idea what this ^^ means? More reason to check it out!