Summary
We talk a lot about grabbing attention in marketing. Our industry has gotten pretty good at it. But we talk less about keeping attention – something we’re less great at, broadly speaking.
What does it take to hold attention? To resonate? To be liked or, dare we say, favoured?
Great question.
Jen Reeves, senior content lead at Jan Kelley, is here to talk about resonating with your customers and, more helpfully, how your brand can improve – wherever you are in your journey.
Speakers

Jen Reeves
Senior Copywriter, Content Lead
Jen is a senior writer and audience advocate; she leads the content marketing practice area at Jan Kelley.