“TikTok is just dance videos.” And other myths that prevent us from accessing 1 billion active users

Summary

Here’s something a lot of people don’t know (including us, until recently): TikTok has overtaken Google as the most visited web domain. The last time Google wasn’t in the lead was when Yahoo ruled the Internet, so… a while ago.

Why should this matter to B2B marketers? Besides being a heavyweight for grabbing attention? Because TikTok isn’t just an entertainment platform; it’s also a search engine. More and more people are using it to find basic information.

It’s why we’re asking TikTok’s Head of Canadian Agency Partnerships Neil Cameron to come talk to us.

He’ll get into topics like:

The B2B case for marketers;
Old beliefs about marketing – and audiences – we have to overcome to succeed on new platforms; and
Examples of how “non-entertaining” brands can show up on TikTok.

Speakers

Neil Cameron

Head of Canadian Agency Partnerships at TikTok

Neil is recognized as a strategically minded thought leader in the media industry with experience servicing top-tier clients across all categories with a global agency and premium media owner perspective.

Jen Reeves

Senior Copywriter, Content Lead

Jen is a senior writer and audience advocate; she leads the content marketing practice area at Jan Kelley.

Josiah Shelley

Chief Growth Officer

Josiah leads the digital strategy for Jan Kelley, including digital experience, ads, analytics and martech practices.

“TikTok is just dance videos.”

And other myths that prevent us from accessing 1 billion active users

Summary

Speakers

Tell us what you think.