The internet is on TV. Congratulations, everyone – we’re living in the future. Alas, the future has also brought its challenges. Connected TV media buyers are wading through platform fragmentation, measurement and privacy regulations.
Remember when the biggest obstacle in the way of creating branded content was not enough time or people to create it? With ChatGPT and Bard, resources aren’t (necessarily) the number-one problem anymore. Now marketers are grappling with quality, consistency and copyright concerns.
We're diving back into the world of generative AI, but with a twist. We're putting the customer at the center of the conversation. How can AI not only streamline marketing processes but also elevate the overall experience for our customers?
